{"id":7854,"date":"2026-11-08T09:04:24","date_gmt":"2026-11-08T08:04:24","guid":{"rendered":"https:\/\/academiaavav.com\/?p=7854"},"modified":"2026-11-08T09:12:13","modified_gmt":"2026-11-08T08:12:13","slug":"lavav-presenta-un-diagnostic-integral-de-limpacte-de-la-dana-en-laudiovisual-valencia-per-a-millorar-la-prevencio-i-la-resposta-davant-emergencies","status":"publish","type":"post","link":"https:\/\/academiaavav.com\/va\/lavav-presenta-un-diagnostic-integral-de-limpacte-de-la-dana-en-laudiovisual-valencia-per-a-millorar-la-prevencio-i-la-resposta-davant-emergencies\/","title":{"rendered":"L\u2019AVAV presenta un diagn\u00f2stic integral de l\u2019impacte de la DANA en l\u2019audiovisual valenci\u00e0 per a millorar la prevenci\u00f3 i la resposta davant emerg\u00e8ncies"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>L\u2019estudi, elaborat per un equip investigador de la Universitat de Val\u00e8ncia, xifra en 13,9 milions d\u2019euros els actius danyats i documenta un deteriorament psicosocial amb<\/em> <em>repercussions dels professionals i proposa un full de ruta per a la recuperaci\u00f3 i la prevenci\u00f3<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Acad\u00e8mia Valenciana de l\u2019Audiovisual (AVAV) ha presentat a l\u2019Aula Magna de La Nau de la Universitat de Val\u00e8ncia els resultats de l\u2019estudi <strong>\u00abL\u2019impacte de la DANA sobre el sector audiovisual valenci\u00e0: diagn\u00f2stic integral, necessitats priorit\u00e0ries i estrat\u00e8gies de recuperaci\u00f3 i prevenci\u00f3\u00bb<\/strong>, dirigit per Pau Rausell (Econcult) i encarregat per l\u2019AVAV amb el suport del Ministeri de Cultura, a trav\u00e9s de l\u2019ICAA. L\u2019objectiu del treball \u00e9s dotar el sector de <strong>dades objectives, quantitatives i qualitatives<\/strong> que servisquen de base per a la interlocuci\u00f3 amb les administracions i com a eina per a la prevenci\u00f3 i la millora de la resposta davant futures emerg\u00e8ncies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019estudi conclou que la DANA del 29 d\u2019octubre de 2024 va afectar de manera traum\u00e0tica un sector que ja arrossegava una vulnerabilitat estructural pr\u00e8via, i que la tasca pendent \u00abja no \u00e9s de diagn\u00f2stic, sin\u00f3 d\u2019escala, coordinaci\u00f3 i decisi\u00f3\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pau Rausell, director de l&#8217;estudi i d&#8217;Econcult, ha presentat de manera telem\u00e0tica la part econ\u00f2mica de l&#8217;informe, i Amparo Oliver, catedr\u00e0tica de Metodologia de les Ci\u00e8ncies del Comportament, ha exposat a la sala la part psicosocial. En l&#8217;equip investigador tamb\u00e9 participa Francesc Felipe, t\u00e8cnic superior d&#8217;investigaci\u00f3 d&#8217;Econcult. Tots tres s\u00f3n de la Universitat de Val\u00e8ncia. L&#8217;acte l&#8217;ha obert Gl\u00f2ria March Chulvi, presidenta de l&#8217;AVAV, i l&#8217;ha condu\u00eft la guionista i directora Mila Luengo, acad\u00e8mica de l&#8217;AVAV. La presentaci\u00f3 s\u2019ha organitzat en col\u00b7laboraci\u00f3 amb la Universitat de Val\u00e8ncia i forma part del <a href=\"https:\/\/www.uv.es\/infoactiv\/activitats\/dana2024dosanysdespresdeladana.pdf\">programa cultural<\/a> que la instituci\u00f3 ha preparat amb motiu del segon aniversari de la DANA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la seua intervenci\u00f3, Gl\u00f2ria March ha recordat que l\u2019Acad\u00e8mia va estar \u00abdes del principi prop dels afectats\u00bb: en aquells dies va contactar amb els acad\u00e8mics i acad\u00e8miques que vivien o treballaven a les zones afectades per a fer una primera aproximaci\u00f3, \u00abdes dels cinemes MN4 fins a particulars que ho van perdre tot. Sab\u00edem que aix\u00f2 nom\u00e9s era el principi\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">March ha agra\u00eft el suport de l\u2019ICAA i ha recordat que l\u2019estudi \u00abva n\u00e0ixer amb l\u2019anterior presidenta de l\u2019Acad\u00e8mia, Teresa Cebri\u00e1n, i l\u2019anterior director de l\u2019ICAA, Ignasi Cam\u00f3s\u00bb, a qui ha dedicat \u00abun record afectu\u00f3s\u00bb, ja que ens va deixar aquest estiu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abL\u2019Acad\u00e8mia \u00e9s un lloc de pensament, un lloc per a l\u2019an\u00e0lisi, i amb aquest esperit vam encomanar a la Universitat de Val\u00e8ncia aquest estudi\u00bb, ha explicat March. La presidenta ha subratllat que el treball no se centra nom\u00e9s en el factor econ\u00f2mic, sin\u00f3 tamb\u00e9 en \u00ables conseq\u00fc\u00e8ncies psicol\u00f2giques i socials d\u2019un sector audiovisual que ja venia sent feble\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abL\u2019an\u00e0lisi el tenim, el diagn\u00f2stic ja est\u00e0 fet, i ara queda prendre nota perqu\u00e8 no torne a passar i activar-se tots a una, totes les administracions p\u00fabliques, per a impulsar i desenvolupar aquesta ind\u00fastria nostra, la de l\u2019audiovisual\u00bb, ha concl\u00f2s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per la seua banda, Pau Rausell ha advertit que \u00abels desastres naturals s\u00f3n cada vegada m\u00e9s freq\u00fcents\u00bb i que \u00abnecessitem informaci\u00f3 per a saber com afrontar aquests desastres\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dades per a la prevenci\u00f3 i la interlocuci\u00f3<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9s enll\u00e0 de quantificar les p\u00e8rdues, l\u2019estudi incorpora la dimensi\u00f3 humana i professional de l\u2019impacte. Combina dades oficials d\u2019afiliaci\u00f3 i d\u2019activitat econ\u00f2mica amb una enquesta a 26 professionals del sector, una fase qualitativa amb sis participants i les aportacions de m\u00e9s de 60 professionals en la Jornada de Reactivaci\u00f3, Refor\u00e7 i Prevenci\u00f3 de l\u2019Audiovisual Valenci\u00e0 2026. Aquesta combinaci\u00f3 permet identificar necessitats concretes i formular propostes per a millorar la prevenci\u00f3 i la coordinaci\u00f3 davant emerg\u00e8ncies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un sector fr\u00e0gil abans de la DANA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segons l\u2019informe, el sector audiovisual valenci\u00e0 arribava a octubre de 2024 en una fase de consolidaci\u00f3 relativa, despr\u00e9s de superar la crisi de 2008, el tancament de RTVV i la pand\u00e8mia. Comptava amb 801 empreses, prop del 8 % del total estatal, per\u00f2 amb un pes en facturaci\u00f3 d\u2019aproximadament l\u20191 %. Aquesta diverg\u00e8ncia reflectia un teixit nombr\u00f3s per\u00f2 atomitzat, amb baixa capitalitzaci\u00f3 i molt dependent de la Corporaci\u00f3 Valenciana de Mitjans de Comunicaci\u00f3 \u2013 \u00c0 Punt com a agent tractor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>13,9 milions en actius danyats i m\u00e9s de 700.000 euros de facturaci\u00f3 perduda<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En els municipis afectats, les activitats de producci\u00f3 audiovisual i de r\u00e0dio i televisi\u00f3 (CNAE 59 i 60) sumaven <strong>141 empreses i 545 persones treballadores exposades<\/strong>. L\u2019estudi estima <strong>13,9 milions d\u2019euros en actius danyats<\/strong> i <strong>m\u00e9s de 700.000 euros de facturaci\u00f3 perduda<\/strong> nom\u00e9s en el trimestre d\u2019octubre a desembre de 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En comparaci\u00f3 amb la resta de sectors culturals i creatius afectats \u2014excloses les arts gr\u00e0fiques\u2014, l\u2019audiovisual concentra el 21,7 % de les empreses i el 25,8 % de les persones treballadores, per\u00f2 <strong>el 37,8 % de la facturaci\u00f3 perduda<\/strong>. Segons l\u2019informe, l\u2019organitzaci\u00f3 per projectes fa que cada setmana d\u2019aturada coste proporcionalment m\u00e9s que en altres \u00e0mbits culturals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Una recuperaci\u00f3 real per\u00f2 desigual<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre setembre de 2024 i juny de 2026, les dades d\u2019afiliaci\u00f3 mostren que l\u2019ocupaci\u00f3 total del sector en la Comunitat Valenciana ha crescut un 35,2 %. Aquest creixement s\u2019ha sustentat sobretot en l\u2019autoocupaci\u00f3 \u2014els treballadors aut\u00f2noms han augmentat un <strong>42,7 %<\/strong>\u2014 m\u00e9s que en la consolidaci\u00f3 empresarial: el nombre d\u2019empreses ha crescut un 4,5 %, menys de la meitat del ritme estatal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La recuperaci\u00f3 \u00e9s, a m\u00e9s, territorialment asim\u00e8trica. La prov\u00edncia de Val\u00e8ncia s\u2019estanca (-0,4 % d\u2019empreses), mentre que Alacant creix amb for\u00e7a i eleva el seu pes en l\u2019ocupaci\u00f3 assalariada auton\u00f2mica del 22,8 % al 34,1 %; Val\u00e8ncia passa del 71 % al 59 %. L\u2019estudi conclou que la recuperaci\u00f3 ha deixat un sector potencialment m\u00e9s flexible, per\u00f2 tamb\u00e9 m\u00e9s atomitzat, menys capitalitzat i amb menys capacitat per a retindre talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019impacte psicosocial, tamb\u00e9 un cost econ\u00f2mic<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir d\u2019una metodologia mixta, l\u2019estudi recull evid\u00e8ncies de perfils professionals representatius i clau del sector, combinant l\u2019an\u00e0lisi quantitativa, mitjan\u00e7ant enquestes amb instruments validats, amb t\u00e8cniques qualitatives com els grups focals. L\u2019informe documenta un <strong>deteriorament psicosocial important<\/strong> entre els professionals afectats: incertesa prolongada, desgast emocional i baixa satisfacci\u00f3 laboral. Aquests efectes condicionen la capacitat de liderar nous projectes, prendre decisions i sostindre projectes, i es retroalimenten amb el dany econ\u00f2mic. L\u2019estr\u00e9s, l\u2019ansietat, la desmotivaci\u00f3 i la pressi\u00f3 financera es converteixen aix\u00ed en un cost econ\u00f2mic indirecte per al sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre els testimonis recollits, una de les persones participants ho resumia aix\u00ed: \u00abSense salut mental, no hi ha recuperaci\u00f3 possible\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019estudi tamb\u00e9 subratlla que la p\u00e8rdua d\u2019arxius, enregistraments i materials originals \u00e9s una p\u00e8rdua cultural, simb\u00f2lica i de mem\u00f2ria col\u00b7lectiva: en l\u2019audiovisual, destruir un arxiu no significa \u00fanicament perdre un actiu econ\u00f2mic, sin\u00f3 tamb\u00e9 part de l\u2019obra i de la mem\u00f2ria professional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Una resposta institucional \u00e0gil per\u00f2 insuficient<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019informe qualifica la resposta institucional d\u2019\u00abadministrativament \u00e0gil per\u00f2 insuficient\u00bb. El Decret 197\/2024 i les seues resolucions van mobilitzar ajudes directes identificables per uns <strong>5,4 milions d\u2019euros<\/strong> per al conjunt dels sectors culturals \u2014al voltant del 10 % del dany estimat\u2014, amb una cobertura encara menor per a l\u2019audiovisual (~5 %) i sense cap instrument per al lucre cessant, el component principal de la p\u00e8rdua en un sector que viu de projectes i finestres temporals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segons l\u2019an\u00e0lisi, el Govern regional es va limitar en la pr\u00e0ctica a la compensaci\u00f3 econ\u00f2mica, mentre que el Govern central va concentrar la seua intervenci\u00f3 en l\u2019exhibici\u00f3 (sales i llibreries), tot i que la seua l\u00ednia d\u2019ajudes a associacions professionals va tindre un efecte estructurant desproporcionat respecte a la seua quantia, en refor\u00e7ar la interlocuci\u00f3 sectorial unificada. L\u2019estudi assenyala tamb\u00e9 bretxes d\u2019assegurament \u2014infraassegurament i exclusi\u00f3 del lucre cessant\u2014 i oportunitats no aprofitades, com un r\u00e8gim fiscal diferenciat o un pla de xoc mitjan\u00e7ant la contractaci\u00f3 de la Corporaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un full de ruta per a la recuperaci\u00f3 i la prevenci\u00f3<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Del diagn\u00f2stic se\u2019n deriven unes necessitats priorit\u00e0ries: reposici\u00f3 del capital productiu, tresoreria i cartera de projectes, suport psicosocial i retenci\u00f3 de talent, a m\u00e9s de necessitats sist\u00e8miques de confiabilitat, visibilitat i articulaci\u00f3 sectorial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019informe tradueix aquestes necessitats en una proposta de consens de full de ruta que inclou mesures de xoc per a tancar el passiu administratiu pendent; l\u2019activaci\u00f3 de la demanda p\u00fablica \u2014especialment d\u2019\u00c0 Punt\u2014 com a palanca de reactivaci\u00f3; incentius fiscals i atracci\u00f3 de rodatges; la reconstrucci\u00f3 de la confiabilitat exterior; la consolidaci\u00f3 empresarial i la governan\u00e7a sectorial; la recuperaci\u00f3 del capital hum\u00e0, <strong>aix\u00ed com el refor\u00e7 de la conservaci\u00f3 del patrimoni f\u00edlmic<\/strong>. De cara al futur, proposa <strong>protocols d\u2019emerg\u00e8ncia, assegurament col\u00b7lectiu i un observatori sectorial permanent<\/strong>, tot plegat articulat amb el Pla Estrat\u00e8gic de l\u2019Audiovisual Valenci\u00e0 2026-2030.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De Riba-roja a La Nau<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019estudi incorpora les aportacions de la <strong>Jornada de Reactivaci\u00f3, Refor\u00e7 i Prevenci\u00f3 de l\u2019Audiovisual Valenci\u00e0 2026<\/strong>, organitzada per l\u2019AVAV el 2 de juliol a l\u2019Espai d\u2019Art Contemporani El Castell de Riba-roja de T\u00faria. M\u00e9s de 60 professionals hi van participar en taules de treball i sessions formatives sobre emerg\u00e8ncies i protocols, impacte econ\u00f2mic i sostenibilitat, salut mental i precarietat, i mem\u00f2ria, arxiu i patrimoni audiovisual. Durant l\u2019acte s\u2019ha projectat el documental \u00abQue nadie se quede atr\u00e1s\u00bb, de Miguel \u00c1ngel Font, sobre aquesta jornada. Despr\u00e9s de la projecci\u00f3, s\u2019ha mostrat en pantalla un codi QR per a descarregar l\u2019estudi i Francesc Felipe i Amparo Oliver han condu\u00eft un debat amb el p\u00fablic sobre les accions que es podrien impulsar a partir de les seues conclusions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consulta i desc\u00e0rrega de l\u2019estudi complet sobre l\u2019impacte de la DANA en el sector audiovisual valenci\u00e0: <a href=\"https:\/\/academiaavav.com\/va\/descarregues\/\">academiaavav.com\/descargas<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019estudi, elaborat per un equip investigador de la Universitat de Val\u00e8ncia, xifra en 13,9 milions d\u2019euros els actius danyats i documenta un deteriorament psicosocial amb repercussions dels professionals i proposa un full de ruta per a la recuperaci\u00f3 i la prevenci\u00f3 L\u2019Acad\u00e8mia Valenciana de l\u2019Audiovisual (AVAV) ha presentat a l\u2019Aula Magna de La Nau de 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